The BCTDA is a nine-member board of appointed hotel and tourism industry responsible for overseeing the expenditure of the county’s four percent room occupancy tax revenues.  The board contracts with the Convention & Visitors Bureau (CVB), a department of the Chamber of Commerce, as well as an advertising agency to implement marketing and sales strategies.

The CVB promotes the destination through out-of-market advertising and other marketing initiatives, resulting in approximately 2.9 million overnight leisure visitors each year.